a brief history

We came a long way, both trained to work a completely different field. Sometimes a weakness, most of the times a strength. We think differently, that's why it tastes differently.

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2014

From the bottom of the sea to the Middle East

For years Daan was roaming the bottom of the ocean doing all sorts of construction work in places most of us will never even see. At some point in between his travels around the world he went to visit his friend Jesse in Tel Aviv. The food (accompanied by a few beers here and there, nothing worth mentioning) that is served on every corner of the city planted a seed. When about a year later we met in the Pintelier in Groningen, we started talking about this food again, and then and there agreed we should bring it home.

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2016

A cargobike on the vismarkt

While Jesse was wrapping up his life in Tel Aviv, Daan was already shaping the next step. A very old cargo bike (rumors say it was over a 100 years old) was refurbished to fit a fryer and a salad bar. A recipe that was shaped in the middle east was finished up north and all of a sudden we were selling falafel from an old bike. A great first start to test the water and see if Groningen was ready for something new, something fresh!

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2017

The first FLFL shop

While selling falafel a couple of days a week from that old bike, we were on the prowl for our first brick and mortar location. Thanks to our loyal customers from the Stadsakker, we were informed about a tiny space in Oude Kijk in 't Jatstraat. Even though quite old and neglected, we decided to go for it and made a plan how to reconstruct it into the (way too tiny) shop it is now.

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2021

Opening in utrecht

Late 2020 we acquired our first spot outside of Groningen. Where we both travelled the world, we remained Northern. We thought about our next step for a while and chose Utrecht because it resemblance with Groningen. The compact city centre, a young crowd and in need of some fresh food.

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2021

FLFL Haarlem is born

Since we made the first step toward the rest of the Netherlands, the second step looked like the logical thing to do. After looking around in different cities we picked a nice little spot in Haarlem to try next. Since there's no big student population in Haarlem, it felt like a leap in the dark. After a few months we were happy to find out that the people of Haarlem are eager to try new things and didn't think twice about letting us know they are happy that we have found are way there.

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2022

Now what? How about Arnhem?

Our search for new locations brought us through the whole country, to lots of places we had never been before. Arnhem being one of them. After being pleasantly surprised by the beautiful city we found just about the perfect spot. A beautiful building in the middle of the city centre. Bigger than we've ever thought we could need. Now it's up to us to fill that space...

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2022

Nijmegen is next

Since we had opened in Arnhem, Nijmegen felt like a logical next step. Only half an hour away, shared staff and a beautiful city full of history and students.

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2023

FLFL goes Zwollywood!

A step following the many request that came from that area. A beautiful wooden shopfront is what lured us to this building. Right at the end of the big shopping street in the middle of the historical city centre, we've opened our 7th shop.

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2023

FLFL aiming on retail, restaurants and bars

After receiving requests everyday about the possibility of delivering falafel to bars and restaurants, we decided to start with a pilot. Where else than our home town Groningen. The first to try is het Pomphuis in Groningen, and there's many more on the way.

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2023

There goes The Hague!

We've found a nice spot in the city center, this time we didn't go for a characteristic building but a big new shopfront with a lot of glass and sliding doors. A perfect spot to try out some new signing. Armed with quite some indoor seating and our signature open kitchen we are coming for The Hague!

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2023

FLFL on the move at Utrecht Central station

After the Dutch railways came to our shop to ask if we would like to open a Branch in the biggest train station in the Netherlands, we didn't have to think about it. We went back to the drawing table to design an even faster shop to cater to people that are in a hurry and would like to have some fresh falafel for the road.

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2023

Hello Jumbo!

After launching our frozen falafel products in our own shops, and receiving great feedback from our fans, we decided to start talks with Jumbo. It all begins again at the place where we made our first steps. Two big Jumbo's in Groningen are the first to start with our fresh falafel in their freezers. This way we hope to open up the gate to great falafel at home for everyone in the city.

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FLFL all over the world?our ambitions
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